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Microsoft’s latest ad: iTunes and the iPod are crazy expensive

Published by Tech Pundit | Filed under Apple, Gadgets & Tech, Microsoft, iPod | May 11th, 2009

We’ve been wondering when we’d see the next Laptop Hunters ad from Microsoft, but it looks like the company’s throwing a change-up: its latest 30-second spot features Wes Moss, Certified Financial Planner, explaining that iTunes “costs a lot” while Zune Pass “costs a little.” The argument, of course, is that at a buck a song (or more ), filling up your iPod costs way more than the $15 / month cost of the Zune subscription service, but we’ve got a feeling that Wes just won’t convince as many people as Lauren and Giampaulo — while we certainly think Zune Pass is a great deal, especially with the 10 free tracks a month now included, most people have plenty of music from all kinds of sources already, and an additional monthly bill in the current economy doesn’t seem all too appealing. Plus, well, this argument has never really worked for services like Yahoo and Rhapsody in the past, so we’re not sure it’s going to work now.

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Microsoft’s latest ad: iTunes and the iPod are crazy expensive


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