5 Tips How To Present Your Website

Published by Chris | Filed under Small Business | February 21st, 2007

What image do you sell yourself (or business) to the world through your website? This is the first question any small and medium size business would ask. Nearly very potential customers often go online to gather their first impression about a company. A bad first impression can leave a negative affect in the minds of potential customers. Designing from the user’s point of view too me is the most important thing. There are some folks who maybe don’t agreed with me, but here are five characteristics I believe SMBs should keep in mind when designing their website.

Easy to Read
Customers don’t want to read a home page that has a million things going all at once. Make your home page easy to skim with bullet list and a few links. Remember your homepage is the face of your business.

Easy to navigate
Make it clear which links are clickable; too many links can overwhelm customers. Some business sites try to present too much at the potential customer all at once. Sometime less is better.

Easy to find
In your text, use keywords strategically; make the search engine work for you. Based on how prospects view your business search engines will pick up you pages.

Consistent
Maintain a template layout so users don’t have to keep learning the way your information is organized. Customer appreciate things they have grown accustom too and the websites are no difference.

Quick
Make sure graphics download quickly and have a purpose. If your website is slow in loading information, which may be a downside for your business and customers. It’s important when choosing a Web Hosting Company and ISP (Internet Service Provider), to host your site on the internet. Your site being down too frequently could present a bad image of your business.

Overall, the Internet helps to level the playing field for businesses; a well-designed site allows the small and medium sized business owner to be just as effective as larger competitors, whether it’s in creating an image, providing information, and reaching a global market.