How SMBs Can Capitalize on the Twitter Woes of the Fortune 100

Published by Tech Pundit | Filed under Small Business, Social media | November 27th, 2009

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Weber Shandwick recently released the results of their study on the Twitter accounts and behavior of Fortune 100 companies. They found that a majority of Fortune 100 companies are not following best practices, afraid to engage, and overall missing important opportunities that the medium allows

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How SMBs Can Capitalize on the Twitter Woes of the Fortune 100