Use A Blog To Promote A Small Business

Published by Chris | Filed under Make Money Blogging, Small Business | March 22nd, 2007

I want to expand a bit John Chow post on “using a blog to promote an online store”. The concept of using a blog to help promote a small business website is a good practice and it’s something every small business should consider if they want to drive traffic to their small business website.

Since Google started Adwords, they have reduced the number of small businesses with e-commerce website in the search engine results page. Google’s main reason for doing this is to get small businesses to use Adwords to increase their SERP. Have to hand it to Google this was a smart move on their part.

Seeing that Google prefers content over ecommerce, starting a blog a small business is a great way in adding a content element to their business. For example, 1234Pens.com, the sponsor of the Nintendo Wii contest on John Chow dot com added a blog to their site. Having the contest on one of the best known blog will surely increase the site results in the SERP.

Besides just adding a content element, a blog gives you the opportunity to interact with customers, listen to the views and their wants. I have no doubt that blogs will soon be one of the top mediums.