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Paranormal Activity Rides the Social Web to Millions at the Box Office

Published by Tech Pundit | Filed under Social media | October 13th, 2009

Last week, we wrote about the social media campaign Paramount was using with the low-budget horror film, “Paranormal Activity.” Although the goal of 1,000,000 requests for wide-release was met, the real test of the campaign’s success came over the weekend. The results?

Original post:
Paranormal Activity Rides the Social Web to Millions at the Box Office


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