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Paranormal Activity Tries to Ride Social Media Buzz to Wide Release

Published by Tech Pundit | Filed under Social media | October 7th, 2009

The low-budget horror film “Paranormal Activity” has been in limited release for two weeks and has been performing quite well, given its tiny budget. Now, Paramount (the studio distributing the film) is using social media to build buzz and garner support for the film. The studio has launched a campaign using Eventful to get would-be-watchers excited about a potential wide-release and sharing their enthusiasm across social media sites.

Read more here:
Paranormal Activity Tries to Ride Social Media Buzz to Wide Release


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