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BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent

Published by Tech Pundit | Filed under Tech, Tech Trick and Tips | November 23rd, 2009

Online video ad rates keep coming down, but that could be a good thing. BrightRoll , a large video ad network, is reporting that cost-per-thousand (CPM) rates for pre-roll video ads across its network are down on average by 37 percent from a year ago, but total revenues across its network are up 84 percent.

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BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent


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