WinBuyer Secures $6.9M For App That Helps Online Retailers Make More Money

Published by Tech Pundit | Filed under Internet, Tech, Tech Trick and Tips, Technology News | November 23rd, 2009

WinBuyer has just announced that it has raised institutional funding for the first time, to the tune of $6.9 million, in a Series A round led by Pitango Venture Capital and joined by Giza Venture Capital . The young Israeli company markets a so-called Onsite Comparative Pricing (OCP) application, which aims to help Internet retailers integrate comparison shopping elements straight into their own product pages. The idea is that visitors of ecommerce websites would be less inclined to search the Web for more information and comparative pricing for products they intend to buy when the online retailer actually shows all that information on his own website prior to purchase, including pricing of and links to his competitors.

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WinBuyer Secures $6.9M For App That Helps Online Retailers Make More Money